September 17, 2012
Submission to web directories as great promotion tool for your web site
What is a web directory? What submission to web directories can give to your website? How to submit website correctly to web directories? Read this article to know answers to these and many other important questions most website owners usually have.
Online web directory is a website that consists of categories and subcategories where other websites listings are posted. Listing consists of linked title, URL, and description. Listings can be free, free with reciprocal, paid, and paid featured.
Free listing is a regular listing, its advantage that you don't have to pay, but it doesn't guarantee permanent placement for your link because the more new links are submitted the lower position your listing gets.
Option of free with reciprocal link listing can be useful in a paid web directory if you don't want to pay but want to add web site. Or some web directory owners offer free with reciprocal link listing as featured listing. Free with reciprocal link listing will remain in web directory until you keep the reciprocal link alive.
Featured paid listing is always placed at the top above other regular listings. It has permanent placement until expiration of payment, which can be monthly, quarterly, or yearly. Often featured listing gives opportunity to submit deep links, i.e. link to internal pages or subdirectories of your website, that is good for your website promotion. Paid regular listing are offered by web directories that became popular, have good traffic of visitors, got good Google Page Rank, in other words can give many benefits to your website if you add link there.
And now let's talk about benefits submission to online web directory can give your web site. When you add site to online web directory, a link to your web site is placed. Probably, you've heard about Google Page Rank (further PR for short) and link popularity that are important factors of high rankings in search engines. Having your link placed on a web page with good PR is a plus to your link popularity, and the more links your web site has the higher your rankings in search engines. Of course, it's not all about only links to get high rankings, but links help much.
There is one notice - the links must be organic, natural, relevant, and one-way. Some time ago it was enough to become top placed in search engines just exchanging links with other website owners or webmasters. However now Google can recognize such exchange schemes and considering these links not natural, discount them at calculating a website popularity and PR. So reciprocal links work weakly now. One-way natural links are needed. There are many ways to get one way link to your website, and one of them is submission to online web directories.
Remember that not any link is good. To have positive effect on your web site link popularity, the link must be static, direct, without "nofollow" attribut, be placed on a web page with some PR among not more than 25-30 other links, and be surrounded by content somehow related to your website theme. If a web directory you add link to is well optimized for search engines, i.e. allows links getting all benefits from the listings, it's called SEO friendly web directory and it's really worth even paying some modest amount to submit web site to such directory because your link will be found and indexed by search engines in just a couple of days and will add a "plus" to your website link popularity.
There are general and niche web directories. General web directory accepts all websites and niche web directory only website which are related to a specific topic, industry, area, etc.
In the next article you will know some tips and secrets how to make the web directories submission work for your website and how to submit your link correctly.